An important commercial agreement has just been signed between Maggiore, the Italian leader in car and commercial vehicle rentals, and Rainbow Magicland, Rome’s new theme park. Maggiore, car rental Italian style, greets the birth of this important place of recreation and entertainment with great enthusiasm, and is promoting it with particularly interesting dedicated rental packages. And to make it easy for families who have little ones to take to the Park, Maggiore also gives exclusive reductions on the rental of such important and useful accessories as the baby seat and the lightweight stroller. Other pleasant surprises for Maggiore customers are reserved at the Park ticket office. Built amongst the Roman hills, Rainbow Magicland lies within the "Rome-Valmontone Integrated Tourism Resort", one of the most important multifunctional centres in Europe, spread over an area of 600,000 square metres of which 50,000 are under cover, and offers 35 attractions, two of them never before seen in Europe. Some other interesting numbers about the Park: 2 theatres, a multifunctional building, 28 eating options, 5,500 parking spaces.

The Maggiore group has been operating in Italian car rentals for over 60 years. As well as car rentals it is also a leader in commercial vehicle rentals with the Amico Blu brand, "the most rented by Italians." The commercial configuration of the Group is completed by the Maggiore Extra brand, offering luxury travel services, and Usato Blu for the sale of used vehicles. With more than 180 offices widely distributed throughout Italy, Maggiore has rental points in 100 Italian cities, main airports, and railway stations and a fleet of over 18,000 vehicles, all new and of the latest generation including 2,000 Amico Blu vans. With the international systems of its partners National Car Rental and Alamo Rent a Car Maggiore has a worldwide presence in 90 countries, with over 8,800 rental offices located in major cities and airports.